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August 6, 2002
By: TOM BRANNA
Editor
The Gillette Company, Boston, MA, and The Kraft Group, Foxboro, MA, today announced a 15-year agreement that gives Gillette exclusive naming rights to the home stadium and sports complex of the New England Patriots football team and the New England Revolution soccer team.Under the agreement, “Gillette Stadium” now replaces “CMGI Field” as the name of the 68,000-seat, open-air facility. CMGI is an internet company that announced it will refocus its energies and funds on re...
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